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This website is dedicated to my freelance work as a Toronto-based journalist covering local arts and culture. 

 

(At present I freelance outside of my day job, as a full-time reporter for subscription-based marketing publication Campaign Canada, where I cover daily news in the industry and anchor The Message marketing podcast, as well as the Gen C podcast in which I interview emerging marketing professionals.) 

 

That being said, I have experience covering a vast array of subjects including municipal news, business, style,  mental health, relationships, internet trends, as well as marketing and advertising. I hold a bachelor of Journalism from Toronto Metropolitan University, with a minor in English literature.​ 

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In my freelance work I cover everything and anything that falls under arts and culture, including– music, film, contemporary and vintage fashion, visual and performance art, new businesses, real-estate and design, events, food and drink, etc. I am well acquainted with the different pockets of Toronto's arts scene, and have developed a network of reliable sources built on trusted friendships and community. 

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My objective as a journalist is simply to arrive at a place where I can write about local arts and culture full-time, in a manner that is sustainable. My dedication is to Toronto and its creative communities. Since I hope that the right person will read this one day, and help me do exactly that–I've taken the opportunity to detail my strengths below. 

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I approach my work with a great degree of empathy, and inquisitiveness, and take efforts to ensure interviews feel comfortable and conversational, but also that the interview subject feels they have agency in the interaction. While I know how to ask questions to quickly and efficiently get to the heart of a story, I am mindful that creative minds don't work in linear ways. The best narrative elements often come from long, genuine conversations– a process of time and energy which I cherish and will always be willing to expend. 

 

My work has been featured in publications like Fashion Canada (formerly Flare Magazine), Style Canada, Toronto Guardian, BlogTO, Moneywise, and Yahoo. Presently I contribute consistently to Streets of Toronto, Toronto Life, and Range Magazine. 

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I'm always open to accepting pitches that pertain to arts and culture in Toronto. Please reach out by email if you'd like to share a story idea with me!​​

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Pitching note: I'll do my best to reply to all pitches, and to offer feedback, if for some reason I am unable to write about the topic. Reasons may include my limited capacity as a freelancer, a publication's budget, or a publication's editorial scope. I truly wish I could write about everything that comes my way and appreciate any time taken to send me a pitch. Below is a list of topics that I'm always writing about, and which fit into the editorial scopes of the publications I regularly contribute to. 

  • New businesses (restaurants/ bars; vintage stores; contemporary retail stores; events spaces; galleries, etc.) 

  • Creative services that community members in Toronto can interact with (i.e. a social event; a rentable space like a recording studio; a service like a class or workshop; something that pertains to a current trend; something that pertains to the current news cycle in Toronto, etc.)

  • Toronto Life Kiss and Tell series: Toronto based dating/sex stories that are funny/ wild/ interesting (semi-anonymity: no photo, real first name but no last name, age, and a vague version of occupation). 

  • Toronto Life Cost of Living series: Toronto residents of varying occupations breaking down living expenses/ incomes. 

  • Toronto Life interior design series: Toronto residents with unique spaces who can speak about how they put it together, what's in it.

  • Toronto Life memoir series: Toronto residents who have experienced a big life pivot, like quitting their job to pursue a side hustle full-time. Here's an example: “I quit my job to host trivia full time. Then I got on Jeopardy!”

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*While I am always looking to meet new creatives in Toronto, a creative pursuit in itself may not translate to a story (i.e. if you are a musician or artist pitching your own work.) In order for a publication to take interest in a story, it has to be unique, or offer the community some way to interact with it. i.e. a creative doing something that hasn't been done before/ a creative who has reached a unique milestone / a creative selling something compelling to readers or offering something for free. I'm happy to talk through this more should you email me with a pitch you're unsure about. In my experience, sometimes people have great stories, but just need help packaging them in the right way.

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